Digital Marketer Dilemmas
You’re not alone-digital marketing isn’t easy. Learn about the digital marketing challenges that 11 top brands face and the solutions that succeed.
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Email Marketing: You’re Doing It Wrong
Learn 12 tips to supercharge your highest performing channel.
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Conversations, Not Campaigns
The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule.
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Double Your Web Marketing Value in 5 Easy Steps
In this white paper, you will see how implementing a marketing automation solution will maximize your on-going investment in lead generation, facilitate turning your existing ‘suspects’ into prospects, and double the value of your web marketing.
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The Performance Marketer’s Guide to Retargeting (Part I)
In this guide, we cover what it takes to build a comprehensive retargeting strategy that drives results at every stage of the marketing funnel. Complete with checklists, charts, and expert examples from industry leaders, we’ll walk you through how to set up and execute a retargeting plan that performs, from start to finish.
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The Blended Attribution Playbook
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.
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The AdRoll Guide to Account-Based Marketing
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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Adwords Cost Per Acquisition – Smart Ways To Reduce It
Adwords is a channel with a lot of potential and highly targeted traffic for every business that is not hugely innovative. This guide includes tips to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).
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Social Media Mining: An Introduction
Social Media Mining integrates social media, social network analysis, and data mining to provide a convenient and coherent platform for students, practitioners, researchers, and project managers to understand the basics and potentials of social media mining. It introduces the unique problems arising from social media data and presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining.
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The Essentials of Marketing Kit – Includes the Free Social Marketer’s Guide to Pinterest
Download this kit to learn everything you need to know about Marketing. The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.
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WordPress and Ajax: 2nd Edition
The WordPress and Ajax e-book is a comprehensive view on using Ajax with WordPress. It covers Ajax like you’ve never seen before. The book contains three real-life examples that provide the rationale and logic behind coding decisions, the reasons for Ajax’s use, and the steps from inception to completion of the examples.
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Amazon S3 Tutorial
Delve into the world of Amazon S3 with this comprehensive guide that introduces you to the Amazon Web Services platform!
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The Internet Marketing Book
This is a must have Ebook if you are new to Internet Marketing. It covers most of the aspects in...
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