Double Your Web Marketing Value in 5 Easy Steps
While producing more leads certainly meets a key performance indicator of many marketing directors, it may not necessarily be as valuable as producing more qualified leads. By aggregating all prospect interaction data into one system, B2B sales organizations gain significant marketing and sales efficiencies, effectively increasing their sales pipelines without having to increase spending on lead generation.
In this white paper, you will see how implementing a marketing automation solution will maximize your on-going investment in lead generation, facilitate turning your existing ‘suspects’ into prospects, and double the value of your web marketing. Some of the valuable information from this white paper include:-
- Automating lead scoring to optimize sales reps’ time
- Nurturing leads through drip marketing emails
- Understanding prospect interest through micro-web analytics
- Identifying companies with website caller ID