The Performance Marketer’s Guide to Retargeting (Part I)
In this guide, we cover what it takes to build a comprehensive retargeting strategy that drives results at every stage of the marketing funnel. Complete with checklists, charts, and expert examples from industry leaders, we’ll walk you through how to set up and execute a retargeting plan that performs, from start to finish.
Retargeting introduces a simple, practical way to put programmatic ambitions and valuable customer intent data into action. Retargeting allows marketers to directly engage their most promising customers with personalized ads and messaging, focusing investment on audiences that are most likely to convert. With clearly measurable ROI and consistently strong performance, retargeting has undoubtedly become a must-have tool in the performance marketer’s belt.
- What is retargeting?
- How to set yourself up for success
- The benefits of engaging on social networks and mobile devices
- Creating ad creative that converts
- How to measure and optimize your retargeting strategy