Inspiration and best practices for A/B testing and optimization can be hard to come by – that’s why we created Optimization Survival Guide.
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You need to design and optimize every aspect of your landing pages to maximize your visitor conversions. Landing pages are often the de facto site for these conversions, making their optimization crucial to the sales and marketing process.
This guide is for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports.
On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This ebook provides you with concrete guidance that’ll have you writing better headlines in no time.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation.
Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.
Instead of focusing on groundbreaking ways to use social media data (that require data teams and huge investments), we provide 11 simple recipes to use the data you already have.
You can trigger a World Wide Rave too. Just create something valuable that people want to share, and make it easy for them to do so.
Learn step by step how to keep your audience engaged, entertained, and informed with your content.
Learn 12 tips to supercharge your highest performing channel.
It provides clear definitions and easy step-by-step instructions how to perform all the most common digital marketing activities. It covers topics from the website management to the online advertising and the social media engagement.
Expertly reach your prospective customers wherever they fall in the marketing funnel.
The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule.
Have you ever wanted to take social media into your own hands? With our small business guide to Social Media you’ll be attracting new audiences and boosting revenue in no time.
A closer look at retargeting, programmatic advertising, and performance marketing.