Intercom on Starting Up: Sharing everything we know about building a startup
Sharing everything we know about building a startup. With the insane volume of startup literature already out there writing this book wasn’t a no-brainer for us. No one wants to add to the scrap heap. But if you restrict yourself to only reading articles from people who have actually created a business, hit some revenue target, or broken out of the MVP-in-an-incubator stage, there’s very few books and blogs left. This is why we hope this book is relevant to you.
It’s not packed with startup clichÃ©s, nor is it steeped in myths about how huge companies got their break. Yes, Airbnb sold cereal before they were a 31 billion dollar company, and Slack was one hell of a pivot, but those wells have been over-drilled for their useful lessons at this point. This book is our honest, opinionated take on what we’ve learned building Intercom over the past 6 years. You won’t like it all, you won’t agree with it all, but you’re not supposed to. Your mileage will vary.
Over the course of nine chapters, we cover topics like:-
- Choosing what product and features to build
- How to think about your first hires
- How to attract your first customers
- How to measure your business
- How to build your company culture
This is also the most polished book we’ve published to date. Available in a beautiful PDF, it features over a dozen original illustrations courtesy of the Intercom Brand Studio, along with many fun, personal stories from the early days of building Intercom.