The Media Buyer’s Guide to Sponsored Content

This guide will teach you how to understand and utilize sponsored editorial content to build your brand. The Media Buyer’s Guide to Sponsored Content features the industry’s first statistical analysis to predict sponsored content prices for blogs and publications on the web. It touches upon subjects such as:-

• The native advertising ecosystem
• How brands can benefit from sponsored content
• How major publishers are handling sponsored content

So if you are a marketer ready to build sponsored content into your marketing budget but are unsure how to get started, this guide will lay a foundation for how to execute successful and profitable media advertising campaigns in a short amount of time, while building lasting brand awareness.