The trust, credibility, and authority that content marketing creates knocks down sales resistance, while providing a baseline introduction to the benefits of your product or service. Read this ebook and learn how to put the power of content to work for your business.
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In this white paper, you will see how implementing a marketing automation solution will maximize your on-going investment in lead generation, facilitate turning your existing ‘suspects’ into prospects, and double the value of your web marketing.
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Learn how 13 top brands used our full-funnel marketing platform to deliver success.
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This ebook is your Online Marketing 101. It clears up all your questions in a quick, easy-to-read reference guide. Learn how companies today market online and find the most important tools to use so you can get started quickly.
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In June 2015, AdRoll commissioned Forrester Consulting to evaluate how effectively B2B marketers use digital technology to reach early-stage buyers.
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Learn how optimization is being adopted and resourced at companies like yours.
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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
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Read 58 Social Media Tips for Content Marketing to improve your sharing strategies and drive higher engagement rates for your eBooks, blog posts, videos, workbooks, and presentations.
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In this guide, we cover what it takes to build a comprehensive retargeting strategy that drives results at every stage of the marketing funnel. Complete with checklists, charts, and expert examples from industry leaders, we’ll walk you through how to set up and execute a retargeting plan that performs, from start to finish.
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To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.
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How to use alliances, co-opetition, and your enemies to get more likes, shares, links, and traffic
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When we surveyed over 1,300 marketers from North America and Europe this year, we shifted our focus and dove deeper into how they’re thinking about the latest performance strategies across every stage of the marketing funnel.
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Content marketing is no longer a “hit or miss” process. You can analyze the performance of your content marketing efforts to learn what is and isn’t working, and ultimately collect the data you need to inform your marketing decisions.
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