Double Your Web Marketing Value in 5 Easy Steps

Double Your Web Marketing Value in 5 Easy Steps

While producing more leads certainly meets a key performance indicator of many marketing directors, it may not necessarily be as valuable as producing more qualified leads. By aggregating all prospect interaction data into one system, B2B sales organizations gain significant marketing and sales efficiencies, effectively increasing their sales pipelines without having to increase spending on lead generation.

In this white paper, you will see how implementing a marketing automation solution will maximize your on-going investment in lead generation, facilitate turning your existing ‘suspects’ into prospects, and double the value of your web marketing. Some of the valuable information from this white paper include:-

  • Automating lead scoring to optimize sales reps’ time
  • Nurturing leads through drip marketing emails
  • Understanding prospect interest through micro-web analytics
  • Identifying companies with website caller ID

Double Your Web Marketing Value in 5 Easy Steps

by Pardot (PDF) – 9 pages

Click here to download this free ebook

About The Author

John

My name is John Eye and I’m obssessed with ebooks, loves to procrastinate, a bookworm and one that loves to share with the world what free ebooks have to offer.

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