B2B Prospecting Goes Digital in the Age of the Customer

B2B Prospecting Goes Digital in the Age of the Customer

In June 2015, AdRoll commissioned Forrester Consulting to evaluate how effectively B2B marketers use digital technology to reach early-stage buyers. Forrester tested whether the more-sophisticated use of B2B marketing technology-including programmatic display-ad targeting-correlates with the ability to better engage early-stage buyers at scale.

Gain insights into critical opportunities for growth and refinement within your current digital-marketing strategies:

Key findings from the study:-

  • How digital leads the way in the proliferation of B2B-channel use
  • Why B2B marketers struggle to engage early-stage prospects
  • Where B2B marketing technology and automation maturity can be improved
  • Which technologies have an impact on increased organizational maturity and successful engagement of early-stage prospects

B2B Prospecting Goes Digital in the Age of the Customer

by Adroll (PDF) – 14 pages

Click here to download this free ebook

About The Author

John

My name is John Eye and I’m obssessed with ebooks, loves to procrastinate, a bookworm and one that loves to share with the world what free ebooks have to offer.

Leave a reply

Your email address will not be published. Required fields are marked *

Advertisement

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates.

You have Successfully Subscribed!