B2B Prospecting Goes Digital in the Age of the Customer
In June 2015, AdRoll commissioned Forrester Consulting to evaluate how effectively B2B marketers use digital technology to reach early-stage buyers. Forrester tested whether the more-sophisticated use of B2B marketing technology-including programmatic display-ad targeting-correlates with the ability to better engage early-stage buyers at scale.
Gain insights into critical opportunities for growth and refinement within your current digital-marketing strategies:
Key findings from the study:-
- How digital leads the way in the proliferation of B2B-channel use
- Why B2B marketers struggle to engage early-stage prospects
- Where B2B marketing technology and automation maturity can be improved
- Which technologies have an impact on increased organizational maturity and successful engagement of early-stage prospects