Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages

Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages

Attention is a limited mental resource. Each time you add links or banners to pages, you risk depleting your prospects’ mental energy – and hurting campaign ROI. But if distraction is the enemy in this story, Attention-Driven Design is our hero.

In this 68-page ebook, international speaker and writer Oli Gardner takes you on a journey towards achieving visual simplicity through psychology and interaction design – with plenty of real-web examples.

In this free ebook, you’ll learn:-

  • How Horror Vacui causes marketers to build crappy marketing experiences that deplete our mental energy
  • How to design pages with perfect attention ratios (and when to bend the rules)
  • How psychology and interaction design can help us increase attention (and conversions)
  • What John & Yoko can teach you about conversion-centered design, and why squirrels are jerks (seriously, they are)

Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages

by Unbounce (PDF) – 68 pages

Click here to download this free ebook

About The Author

John

My name is John Eye and I’m obssessed with ebooks, loves to procrastinate, a bookworm and one that loves to share with the world what free ebooks have to offer.

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