Get Digital: A Marketer’s Guide to Unleashing the Power of Digital Technology

Get Digital: A Marketer’s Guide to Unleashing the Power of Digital Technology

Get Digital: A Marketer’s Guide to Unleashing the Power of Digital Technology is a technology primer for marketers. It explores the questions raised by marketers and other professionals who are coming to terms with the necessity of having a firmer grasp of digital and web technologies. It offers answers to the challenges marketers face in managing digital customer experiences and highlights technologies that can be used to optimize the creation, delivery and maintenance of those experiences.

This book is an informative reference for people who need to Get Digital:-

  • Discover the importance of thinking about Digital strategically
  • Understand options for social media listening and engagement
  • Make informed decisions about mobile user experiences
  • Use metrics that matter to measure performance of your web properties
  • Identify processes for selecting technologies that suit yours and your customers’ needs
  • Learn the options for integrating a technology team with your marketing group
  • Understand how to use agile methodologies to more rapidly develop solutions

Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology

by Talib Morgan (All formats) – 136 pages

Click here to download this free ebook

About The Author

John

My name is John Eye and I’m obssessed with ebooks, loves to procrastinate, a bookworm and one that loves to share with the world what free ebooks have to offer.

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