Twitter allows you to communicate without the hassle of writing out long blog posts or emails. The format of the Tweet allows you to get away with a link and a few words that can be sent on the go from your cell phone. Tweets can potentially reach thousands of customers or business prospects, driving them to your website or blog, and drawing attention to your products. In turn, you will receive notices whenever someone you are following Tweets something. You can receive instant notification in your browser, cell phone, email, and even on IM clients like AIM or MSN Messenger. Basically, it’s more or less impossible NOT to keep in touch with your Twitter friends and followers, even if you’re out and about.